Sensory Evaluation  HOME CONTACT ABOUT US SUPPORT SENSORYTEST.COM
 
Sensory Evaluation  SIMS SOFTWARE QUESTION CHOICES CLIENT COMMENTS
 MARKETS VIEW REPORTS FREE EVALUATION
 TEST CHOICES GET DEMO SUPPORT


View More Question Type Choices
    QUESTIONNAIRE PIPING QUESTION RESPONSES EXAMPLES


   Piping gives you the powerful ability to swap in the panelist's previously asked Attribute response.   

   TAG:  <PIPE {Attribute Data Export Label}>    Note: Don't include the {}, just the Export Label.     See more notes and examples below. 



    Piping Panelist Example:


        This example uses SIMS open ended Comments and Piping Tag'ed Hedonics for a questionnaire employing Van Westendorp's Price Sensitivity Meter.


    Sensory Evaluation

    Sensory Evaluation




    Piping Technician Set Up Example:

    Sensory Evaluation




   ***   PIPE  -  Notes  ***
   --------------------------

   TAG:  <PIPE {Attribute Data Export Label}>       PLEASE use your real Attribute's Data Export Label in the <PIPE Tag.

      Note: Don't include the {}, just the Export Label.

      This will swap in the panelist's previously asked Attribute response which matches the {Attribute Data Export Label}.

        Example:  Please tell us why you responded <PIPE Overall Liking> for Overall Liking?
        Displays: Please tell us why you responded Like Extremely for Overall Liking?

        Another example, your hedonic attribute's data export label is: favorite dessert  
            What is your favorite dessert?    ( ) Ice Cream  ( ) Cake  ( ) Pie  ( ) Fruit
            Question later:  When thinking about the <PIPE favorite dessert> dessert, what is your favorite characteristic?

        Another example, using open ended Comments and Van Westendorp's Price Sensitivity Meter:  
            At what price would you consider the product to be a bargain-a great buy for the money? (Cheap/Good Value)  __________?
            At what price would you consider the product to be so expensive that you would not consider buying it? (Too expensive)  _________?
            Question later:  At a price between <PIPE Cheap/Good Value> and <PIPE Too expensive>, how likely are you
                              to buy this product in the next six months if available in your local grocery store?

        For Piping from a grouped intensity attribute 
            Use same PIPE TAG format, plus semi-colon usage: <PIPE {GI Attribute Data Export Label;GI Choice Label}>
            Example: Of the <PIPE {Purchase Frequency;Hot Coffee}> cups of coffee you purchase...
            It is important to place the ; semi-colon neatly between Label;Label.  No extra spaces in there, just the ; semi-colon.

        For Piping from a ranking attribute
            The PIPE TAG will return the Blinding Code of the #1 Ranked Sample.
            Example:  Please select from the list of reasons below why you preferred <PIPE Rank Overall> sample.
            Displays: Please select from the list of reasons below why you preferred 135 sample.


        Note: Supported Attributes type are Hedonics, Line Scales, Yes/No, Grouped Intensity, Ranking and open ended Comments.
        Note: The Tag contents is not case sensitive.




   ***  Van Westendorp's Price Sensitivity Meter  -  References  ***
    http://en.wikipedia.org/wiki/Van_Westendorp's_Price_Sensitivity_Meter 
    Another approach:  http://www.5circles.com/van-westendorp-pricing-the-price-sensitivity-meter/
    Google search:  Van Westendorp analysis
    Contrarian opinion from MMR Research, also some more pricing graph examples:  Why You Should (Almost) Never Use the van Westendorp Pricing Model





Sensory Evaluation
SIMS Sensory Quality Panel Software Systems - Evaluation Testing Software Systems

Sensory Evaluation



    Tweet