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SENSORY TESTING / QUALITY CONTROL / MARKET RESEARCH SOFTWARE PROGRAM ENHANCED

FOR MORE INFORMATION:   Visit   www.SensoryTest.com    www.SIMS2000.com

Berkeley Heights, NJ, USA, October 20, 2011 -- Sensory Computer Systems today announced the newest release of SensoryTest.com, the Premier Application Service for Internet Browser based Sensory Testing, Quality Control, and Market Research Surveys. SensoryTest.com Internet Sensory Testing is available Now and ready to work for you, using real sensory science, experimental designs, sample randomization, sensory statistical methods, and taking full advantage of our flagship product SIMS , the Sensory Information Management System.

The Internet Sensory Testing service is FREE for existing & new clients using installed in-house SIMS systems.

Sensory Computer Systems also recently announced the newest release of the Sensory Information Management System 2000 for Windows/XP/Vista/7/2003/2008, SIMS version 6. The program fully automates the collection and analysis of sensory testing and market research data. Unmatched power, flexibility, and speed combine to make SIMS the perfect automation tool for any Sensory, Quality Control, and Market Research department. SIMS integrates all phases of consumer research testing, including the design, execution, and analysis functions, into a simple and flexible software program that saves time and money.

SIMS version 6 incorporates many new features to improve program flexibility and performance. The software is fully compatible with the Microsoft SQL Server 2008/2005 platform for database support, including the free, easy-to-use, lightweight SQL Express Edition. Advanced Statistical Analysis capability has been enhanced to work with SAS and JMP from SAS Institute, adding to the already comprehensive statistics and reporting features throughout SIMS . In addition the new Panelist Credits Rewards System improves customer control of the sensory or market research testing budget.

"SIMS increases productivity in every step of the sensory and market research testing process," said John Ream, Managing Director of Sensory Computer Systems. "And, with the immediate results SIMS offers in the form of statistical reports and graphs, test administrators no longer have to spend valuable time inputting and analyzing test results."

Beginning with industry standard descriptive, affective, discrimination and consumer tests, SIMS allows users to work in an easy question and answer format. This format specifies sensory test standards including presentation methods, rotation plans for both complete and incomplete block designs, and full randomization.

Wizards, menus and pop-up lists simplify complex user choices. Once a test is designed, test administrators can conduct sample sessions right on their PC workstations, allowing them to quickly identify problems and refine test procedures. SIMS automates data collection, speeds input and reduces errors by both testers and sensory technicians. SIMS also improves data quality by eliminating keypunch errors and missing data.

"We can now offer our customers a cost-effective way to get the quickest most accurate results possible," said Paul Lichtman, Director of Strategic Planning for Sensory Computer Systems. "SIMS is truly what the Sensory Testing, Quality Control, and Market Research Testing industry has needed for a long time."

Sensory Computer Systems has been providing software solutions to the industry for over 20 years. World-wide clients already using SIMS include Procter & Gamble, Gillette, Pizza Hut International, Taco Bell International, HJ Heinz, Pepsi, Nestle, Dreyer's, Avon, Cargill, RJReynolds Tobacco, Firmenich, Fort James Corporation, Georgia Pacific Corporation, The United States Army, Takasago, Tate & Lyle, Reckitt & Colman, Reckitt Benckiser, Johnson & Johnson, Loreal, Matrix, Redken, Cosmair Cosmetics, Energizer Schick, Warner-Lambert, Pfizer, Cadbury Adams, Bolthouse Farms, Goya Foods, Jack In The Box, Tyson Foods, Hormel, Goya Foods, AHold USA, Stop & Shop, Giant Food Stores, Walgreens, Dial, PEI Canada, Sanitarium Australia Health Food Company, Nabisco, Malt-O-Meal, The National Food Laboratory, RQA, Product Dynamics, Bureau Veritas, Silliker, University of Maine, University of Minnesota, Utah State University, Virginia Tech, Michigan State University, University of Idaho, Tuskegee University, University of Manitoba Canada, Clemson University, and more.

For more information on SIMS , please contact Sensory Computer Systems.

CONTACT: John Ream   800-579-7654
E-mail: Info@SensorySIMS.com

Sensory Computer Systems
144 Summit Avenue
Berkeley Heights, New Jersey 07922 USA
800-579-7654   908-665-6464   Fax: 908-665-6493
www.SIMS2000.com     www.SensoryTest.com